How to catch the customer's attention?

How can we make the colorful and attractive products on the shelves attractive and inspire the desire of customers to put them in their pockets? Using lighting to achieve perfect color reproduction is the key.


1. The entrance of the mall The entrance of the mall is an impression that is shown to customers. The flow of people is concentrated. It is necessary to create a brilliant and bright atmosphere to arouse customers' consumption consciousness. The bright space also makes customers feel safe, so the brightness at the entrance is usually To be brighter than the room, the color temperature should be coordinated with the room, so as to avoid the contrast is too strong, resulting in obvious excessive.  


If the lighting design at the entrance of the supermarket is unique and eye-catching enough in the surrounding shops, customers can be attracted by it from a distance, thereby increasing the popularity of the supermarket. Especially on the brightly lit avenue, if the supermarket itself is not prominent enough, special high-brightness lighting design can be made at the entrance of the supermarket to make them stand out from the shadows of the background and attract the attention and nostalgia of passers-by.


Illumination suggestion: 300-1000lux    


Color temperature recommendation: 4000K    


CRI recommendations: ≥80


2. Atrium


The atrium is the buffer area and public activity space of the mall, and increases the openness of the mall, regulates the air quality, and improves the spatial quality and level of the entire mall. Therefore, the lighting design of the atrium should be artistic, decorate the space and create a comfortable environment.  


Atrium construction generally has natural lighting design, but night business must rely on artificial lighting. The top of the large atrium should be illuminated by downlights. In order to improve the lack of top lighting, wall lights can also be installed on the walls, which can also enrich the spatial hierarchy.


Illumination suggestion: 300-500lux    


Color temperature recommendation: 3000K    


CRI recommendations: ≥80


3. Escalator


Appropriate lights on both sides of the elevator handrail can guide customers to walk, and hidden light strips can be used to illuminate the vertical glass of the handrail, which gives people a sense of security and plays a decorative role. The ceiling lamp is embedded at the bottom of the electric handrail stairs to provide basic lighting for the next stairs.  


The turning space between the elevator and the elevator is the place where the flow of customers is relatively large, and it is also the area where the product information of the floor is displayed. The high-brightness grille spotlight can be used for accent lighting.


Illumination suggestion: 200-300lux 


Color temperature recommendation: 4000K~6000K 


CRI recommendations: ≥90


Fourth, the service desk


The service desk is a place to provide customers with considerate services, such as invoicing, storage, and so on. Downlights can be used to achieve higher brightness to meet the brightness requirements of the service desk; usually, the decoration of the background wall of the service desk of a large shopping mall reflects the positioning and culture of the shopping mall enterprise, and the track spotlight or wall washer should be used for key lighting to make Its outstanding.


Illumination suggestion: 500lux    


Color temperature recommendation: 5000K~6000K    


CRI recommendations: ≥80


Five, fresh meat area


Your quality meat products and fresh poultry products must look clean and hygienic. In this area, there are relatively well-built containers and back kitchen facilities. Lighting requires lighting equipment with good display performance to restore the true colors of food.


Choosing warm colors and balanced lighting can make meat and poultry food look more fresh and attractive; proper height adjustment of lamps can effectively reduce the heat generated by the light on the surface of meat food; meat areas are usually displayed in the form of freezer, wall cabinets Type refrigerators can be illuminated by hidden LED linear lights. Create a fresh and lively atmosphere. Too bright light can make meat products look eclipsed; therefore, meat products must be properly lit. The cool-toned light source is suitable for the processing area behind the shelf, making the processing area look cleaner and hygienic.


Illumination suggestion: 500~800lux    


Color temperature recommendation: 2700K    


CRI recommendations: ≥95


Six, aquatic area


The cold white light with a strong contrast effect can make seafood products have a more vivid effect against the sparkling crushed ice. It is also effective for sushi and sashimi. The cool white lighting effect will remind consumers of the clear water of fishing seafood, and can make the seafood look fresh from the sea; the adjustable direction of the light beam can make the seafood look more shiny; This makes seafood products attract customers and get rapid circulation. Illumination suggestion: 500~800lux    


Color temperature recommendation: 5000K    


CRI recommendations: ≥90


Seven, bread, snack area


Walking into the Baodian food area, consumers will find that the light here has turned into a light yellow amber; the soft light yellow lighting effect is reminiscent of the unique warmth and enticing fragrance when making pastries at home. Feel freshly baked. The soft and warm light effect can fully meet the lighting requirements of bread and pastries; the adjustable-angle downlight makes the freshly baked pastries look golden and crisp.


 Illumination suggestion: 300lux    


Color temperature recommendation: 2700K    


CRI recommendations: ≥95


8. Fruit and vegetable area


The true embodiment of color is a di element of lighting! The fresh produce has the sharpest color. The pure white lighting effect can truly reflect the verdant green and the fragrant and sweet red. To create a fresh and ecological atmosphere, the bureau will always add high color rendering light sources, which can make the colors of fresh fruits look more real.


The hanging design can focus the light on the product, making the product look more prominent and eye-catching. It’s not advisable to use lighting fixtures with too high heat, which will cause the moisture loss of fresh fruits and make the fruits lose their freshness. You should use a cold light source equipped with high color rendering without ultraviolet and infrared radiation to reduce the heat of the lamps to Low zui, achieve the purpose of reducing power load and saving energy.


Illumination suggestion: 500~800lux    


Color temperature recommendation: 4000K~6000K    


CRI recommendations: ≥90


9. Promotion Duitou District


The promotion area is set up to increase the sales of goods by way of profit-making on the one hand; on the other hand, it is to give customers the impression that "this supermarket is very affordable" and lay the foundation for their repeated visits to the supermarket. Therefore, the merchandise display in the promotion area must arouse the high attention of customers within a period of time. In addition to the vivid array of products, lighting takes on the important task of capturing customers' attention. Generally speaking, the brightness of the promotion area should be higher than 20% of the surrounding environment.


Illumination suggestion: 500~800lux    


Color temperature recommendation: 6000K    


CRI recommendations: ≥80


10. Shelf area


The shelf area is the main body of the supermarket merchandise display, which requires both horizontal and vertical lighting. In order for all products to have enough opportunities to be purchased by customers, appropriate and comfortable illumination is an important guarantee. Therefore, the shelf area lighting is the best embodiment of lighting technology. Placed in the aisle of the shelf area, it is enough to illuminate the opposite shelf, and the illuminance is evenly distributed, so as to ensure that the shelf area is bright and fresh from the top to the bottom.  


Illumination suggestion: 300lux    


Color temperature recommendation: 4000K    


CRI recommendations: ≥80










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